Collection: ±0

1 product


±0 is a Japanese brand of home appliances and sundries created in 2003. ±0 is read as "plus-minus zero". The meaning of the ±0 brand is like a symbol representing just right. People naturally try to find the right tools for their daily lives based on their daily experiences. It is also an activity in which one searches for one's own preferences. It is like swinging to the right, back to the left, and then back to the right again if the swing is too far back, It is like gradually narrowing the range of one's preferences. The sense of "just right" is where one's tastes are at their extremes.