HARIAS is a Japanese makeup brand renowned for its innovative approach to beauty. Their signature product, the HARIAS Cushion Foundation, is Japan's first to combine active ingredients niacinamide and dipotassium glycyrrhizinate with flavangenol, offering natural coverage while improving skin clarity and firmness. The brand has gained significant attention through its collaboration with the popular boy band IMP., who serve as celebrity endorsers, enhancing HARIAS's appeal to a broader audience.
