The first step of Asahi's corporate activities began with the production of the Asahi kettle, which started with the principle of quality first and later became the only rice cooker to be approved as a JIS standard product. Since then, we have continued to manufacture Hangou, gas automatic rice cookers, and electronic rice cookers, and for more than 70 years we have been seriously considering how our cookers can be of service to families' dietary needs without a break. We will continue to make "the best quality with the best marketing" our first policy. We will continue to deliver our products with our first policy, "The best quality, with the best marketing".
